This week at a glance
Where every Bellwether deliverable stands for the week ending Sep 25, what we need you to decide and what is holding work up. Prepared by Zoe Hart for Amira Patel.
September deliverables1814 on track, 4 at risk
Waiting on your review2landing page and newsletter
Blocking the media launch12 landing page inputs overdue
Stories delivered, August4 of 6orthopedics in late September
- Client
- Bellwether Health
- Account director
- Noah Bishop
- Delivery lead
- Zoe Hart
- Reporting period
- Sep 19 to Sep 25, 2026
- Next report
- Friday, Oct 2, 2026
- Source
- Account plan table
Deliverables at a glance
The four at risk and the next four due. A deliverable in client review is waiting for Amira; one at risk has a named dependency.
| Deliverable | Workstream | Owner | Status | What happens next |
|---|---|---|---|---|
| Paid media launch assets | Paid media | Marcus Lowe | Blocks the launch | Bellwether sends the 2 overdue landing page inputs |
| Cardiology article | Content | Ines Varga | At risk | Substitute expert reviews the first draft |
| Screening landing page | Web | Zoe Hart | Client review | Amira approves or returns comments |
| September newsletter | Ines Varga | Client review | Amira approves the final copy | |
| Orthopedics story brief | Content | Ines Varga | On track | Interviews in the second half of September |
| Clinic story: first visit | Content | Ines Varga | On track | Draft to the claims reviewer |
| Retargeting set | Paid media | Marcus Lowe | On track | Ready with the media launch |
| Monthly report | Reporting | Noah Bishop | On track | Shared before the Sep 30 account meeting |
Decisions we need from you
- Screening landing page: approve, or return comments by Sep 28 (Amira Patel)open
- September newsletter: approve the final copy by Sep 28 (Amira Patel)open
- Media launch date kept, one article deferred (agreed Sep 16)done
A decision is recorded when it is written on the deliverable and the item leaves client review. A comment in a meeting is not an approval.
What is blocked and why
Next week
- Report sharedSep 25
- Your two approvalsBy Sep 28
- Launch inputs inBy Sep 29
- Account meetingSep 30
- Noah BishopAccount Director, your main contact
Scope, changes and the monthly meeting.
- Zoe HartDelivery Lead, owns this report
Deliverables, reviewers and dates.